Thursday, October 7, 2010

Urban Moonshine! YUM

Urban Moonshine Announces Line of Handcrafted Organic Herbal Tonics

Traditional Herbal Medicine with a Modern Lifestyle in Mind: Immunity, Longevity & Chocolate Love

Burlington, Vermont (October 6, 2010) – Following up on the successful launch of their ground-breaking line of Organic Bitters in 2009, Urban Moonshine ( is today announcing a new line of organic Herbal Tonics. Immunity, Longevity & Chocolate Love Tonics feature some of the world’s best known restorative and strengthening herbs.

“Tonics are a medicine that invigorates and strengthens over time, and this is an older concept that has slipped by the wayside as we have access to more high tech and emergency procedures to fix what’s not healthy in our lives. Our mission is to restore the popularity and use of herbal tonics in modern America,” says Jovial King, herbalist and founder of Urban Moonshine. “The use of these herbs developed when prevention was the only reliable option to maintain health,” she continues, “And in the midst of this health care crisis, individuals are starting to turn their attention to prevention of illness rather than fighting the symptoms once they are already sick.” Urban Moonshine was born of the belief that health-building tonics should be brought out of the back woods and presented to the much wider public who embrace a healthy lifestyle.

Cold and flu fighting plants like Echinacea have rocketed in popularity in the last decade, but their use is specific to wiping out pathogens once they are present. With Urban Moonshine’s Immunity Tonic, the immune system itself is strengthened to better withstand future challenges. The formula is a fusion of organic roots, herbs, berries and medicinal mushrooms that promote optimal function of the immune system, helping to strengthen it to avoid common illness and ward off allergies. Because the herbs selected by Urban Moonshine are able to both normalize and enhance function, the Immunity Tonic can be used to return the immune system to a state of balance. The ingredients include Astragalus Root*, Codonopsis Root*, Eleuthero Root*, Maitake*, Red Reshi*, Schisandra Berry*, Licorice Root* and Ginger Root*. (*organic)

Much of today’s energy enhancing products revolve around increasing energy via stimulating ingredients. “My husband is a professional rock climber so I’ve had ample opportunity to explore herbs that build endurance and resilience not just fast burning energy,” King notes, “And I wanted to showcase these incredible adaptogenic herbs in a fantastic deep energy tonic.” The Longevity Tonic features some of the most widely used adaptogenic herbs which are known to protect the body from the harmful effects of stress. Used as a daily tonic, the Longevity Tonic can help increase energy levels, enhance athletic performance and endurance, strengthen immune and endocrine function, improve mental concentration and cognitive function, and enhance general health and well-being. The ingredients include Fo Ti Root*, Eleuthero Root*, Astragalus Root*, American Ginseng Root*, Dandelion Root*, Jujube Date, Lycii Berry*, Hawthorn* (Berry, Leaf and Flower), Schisandra Berry*, Licorice Root*, Cinnamon* and Ginger*. (*organic)

The Chocolate Love Tonic combines the aphrodisiac powers of chocolate and honey with a variety of renowned passion herbs and spices. King admits, “Aphrodisiacs are an old specialty of mine.” The result is a love tonic that can kindle the flame of passion in the most delicious of ways. By improving circulation, soothing the nervous system and strengthening reproductive function, the Chocolate Love Tonic naturally supports healthy libido. The ingredients include Fair Trade Chocolate Powder*, Raw Vermont Honey, Raw Sugar*, Wildcrafted Damiana Leaf, Maca Root*, Eleuthero Root*, Schisandra Berry*, Hawthorn Berry*, Ginger Root*, Vanilla* and Natural Rose Water. (*organic) Ma

While the organic Tonics benefit from some of the most renowned traditional herbs from cultures around the world, they also feature herbs and roots supplied by local farmers. Immunity Tonic and Longevity Tonic are offered in 3 sizes: a 2 oz bottle that is a perfect size for the household apothecary, a 10 ml pocket spray bottle that provides an herbal boost on the go, and a bar-size 8.4 ounce bottle that can also be used to refill the other sizes. Chocolate Love is too thick and luscious for the spray bottle and is a best seller in the largest bottle! For best results, tonic herbs should be taken on a regular basis over time.

About Urban Moonshine

Urban Moonshine is a small family business with a mission to rekindle the relationship between herbal medicine and the modern world. Located in beautiful Burlington, Vermont, the company hopes to inspire people to bring herbal medicine "out of the cupboard and onto the counter" in everyday life. Urban Moonshine uses organically grown and ethically wildcrafted herbs. They also make handcrafted organic bitters including: Maple, Citrus and Original varieties. Jovial King, the founder and formulator of Urban Moonshine, has studied herbal medicine for many years with an array of renowned teachers.

Chocolate Martini

2 oz organic vodka

½ oz organic heavy cream

1 oz Urban Moonshine Chocolate Love Tonic

ice cubes

Tools: shaker, strainer

Glass: cocktail

Shake all ingredients vigorously and strain into a chilled glass